Our Hot Spotting Tool is used to elicit feedback from members on elements that they find appealing or unappealing. Collect visual feedback on packaging, NPD concepts, print advert testing, shop shelves testing etc.
Members like them because they are different and easy to use. Clients like them because the outputs show results in a very visual/impactful way, we also go one step further and find out the WHY with every spot!
Report Plotting - View the spots, the comments and also the coordinates of the spots.
Allocate points based on coordinates (for example, which parts of the body hurts the most - allocate 3 points for head, 2 points for feet). This allows calculations to be created based on where the members select.